Data-Driven Communications

How mature is your communications measurement?

Fifteen questions across the three stations of the DDC loop. Answer honestly rather than aspirationally, because the value is in the gaps. Your score and your level appear once all fifteen are answered.

About four minutes · No signup · Your answers stay in your browser

Your measurement maturity

0/100

Where your points went

The three answers that cost you the most. These are ranked by points lost, not by difficulty, so the top one is where the largest single gain sits.

The score is the easy part.

You have the number and the three answers that cost you most. What the assessment can't tell you is what to do about them, because that depends on your sector, your stakeholders and who you report to.

We'll dig into the numbers with you and say where the next level actually is. No pitch, just the read.

Your score and your three biggest gaps come along automatically. Used only for that conversation. No spam.

The DDC framework is Meltwater's. The scoring model behind this assessment is measuredI/O's media reputation methodology.

Benchmark figures — a field average of 46 and 8% of teams reaching Level 4 — are from Meltwater's Data-Driven Communications assessments of 500+ communications professionals, as published in Reputation Intelligence (Escobedo, 2026) and detailed in Delić, Making the Case for Comms, Meltwater.